Nov 23 2007 | Events

Paraguayan Creative Duo Wins the Open Ad Brief at El Ojo de Iberoamerica 2007

In OpenAd’s third consecutive year sponsoring Latin America’s most important advertising festival, the Paraguayan duo from Sistema7 Paraguay won first place. The team, comprised of art director Noelia Perez and copy writer Jorge Tercarioli, submitted the winning mischievous print ad campaign, " Sad ", for a liquid soap for men that does not slip out of your hands. Noelia and Jorge commented: "It feels very gratifying seeing the results of work that a lot of effort was invested in. We thank OpenAd for the opportunity they give creatives from all over the world."

Placing second was the Veritas DDB Ecuador creative team with their idea "Caught"/"Catched" promoting a dental floss that doesn’t let food particles get away. The work was created by the creative director Germán Garrido, the art director Mariano Escobal and the copy writer José Gonzales and Paul Carrión.

Finishing in third place were art director Daniel Borja and copy writer Ricardo Martinez, students from the Brother school in Guayaquil. Their print ad "No more prayers" showed a mirror covered with religious prints, unnecessary for the anti-wrinkling cream that they promote, as the product doesn’t need help from above to work.

The jury this year consisted of recognized figures in the South American advertising industry, such as Daniel da Hora, graphic designer, painter and art professor. He had this to say about the pitch and ideas: "I am very happy with the quality of the ideas, the execution of many of them was on a professional level. Many of them are ready for implementation. Overall, it was a good level pitch, with creative work that shows the capacity of Latin American students to come up with sound advertising ideas." Other judges participating included Juan Cruz Keller DC of DRAFTFCB; Javier Lourenco, DC of Amauta Lab and Fabiana Renault, DC of her own creative communication consultancy, Renault.

The winning ideas are on display at the Hilton Hotel in Buenos Aires.

All the remaining work, which qualified to be featured in the OpenAd.net Gallery, is now available to Members.

You can view the winning ideas here.

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