Aug 20 2007 | Pitches

Argentinean cracks the Axis pitch taking home 2000 USD

Earlier this year, OpenAd.net organized the first global pitch by a Georgian company. Axis, whose products are high-class apartments and office spaces, is a construction giant and the industry leader in the Republic of Georgia.

Their agency Sarke, who held the pitch on OpenAd, asked our creatives to come up with an original idea for an effective, rich, massive and emotionally overwhelming TV ad focusing on the fact that the company is all about quality, reliability and comfortable life.

Germán Francisco Brüel, a designer from Argentina, answered the brief with a positive outlook idea that won him 2000 USD. Having worked in the fields of movie production and multimedia for the past ten years, he considered this the perfect challenge.

He was the more excited at winning since this was his first attempt at OpenAd’s pitches. He told us: ‘In this Axis pitch, my work called “Words” tried to build a thread of images that simultaneously show words supporting those visuals, awakening other feelings and meanings about daily life. Not only did I want to show images but also ‘take’ people to a different place, a place that would be the ideal one in their lives.’

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