Aug 13 2007 | Pitches

Safeguard license winning idea

Safeguard, the anitbacterial soap brand, have chosen to license the winning idea from their recent Pitch on OpenAd.net. They awarded a creative team from Bangalore, India, 1000 USD and a further 3082 USD for Perpetual idea licence.

Safeguard came to OpenAd.net to find ideas for their next campaign. Their soap has been on the Philippine market for over 40 years and they needed a fresh new way to talk to Filipino mothers.

Art director, Sunitha Nadig and copywriter, Sridhar Matrubai, answered their brief with an idea to convince these women that Safeguard should be their soap of choice.

Sunitha said: "Working on the Safeguard pitch was really interesting and challenging. Challenging because our ideas had to reach out to the household-mothers and convince them to buy this product. It's a combination of hard work and interest that helped us to come up with a simple idea."  
Sridhar added: "It's a great feeling to win and see your ideas published for International clients. "

Both currently work as consultants to leading creative agencies in Bangalore and have also spent past years freelancing and working as consultants in agencies such as Bulls Eye Media and Brandcomm.

The brand team said: "We picked this idea because we felt it re-articulated skin germ protection and health in a way that was mind-opening to Filipino Moms.

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