Aug 16 2007 | Pitches

OpenAd creatives crack Gillette Fusion Pitch

Gillette Puerto Rico has announced the winning ideas from the second stage of their Gillette Fusion pitch. Four creatives took first place in the categories of TV, print, promotions and interactive, receiving 1,000 USD each.

Among the winners were:
Art director Rosha Nutt, UK, winner of the TV category for her idea ‘Sandpaper’. She said: “For me OpenAd is the perfect outlet for all my creative ideas, whether in the Marketplace or in direct response to briefs. And with such premium clients accessing the work & posting briefs this way of working benefits everyone and can only become increasingly popular.”

















Student Sašo Petek, for his print ad ‘Best Secret Weapon’. Sašo is studying for a degree at University of Ljubljana and also works as a freelancer for Slovenian advertising agencies.





















Denis Crosley, USA for his promotional idea ‘Secret Answer Quiz’. Prior to founding CrosComm, a marketing communications company, Denis has been a senior officer and management and/or creative director at several agencies including J.Walter Thompson, DDB Needham and Gargano & Partners.



Photographer Karen Parker, UK for her interactive idea. Karen is chief photographer at PetStockBoys - an online animal imagebank. She recently produced an ad for PetStockBoys that has been nominated in The ChipShop awards for best B2B ad and she is formerly Kodak Pets Photographer of the Year.



























The client said: “These executions clearly help to bring to life our "Because you know women will notice, you use Gillette Fusion as your secret weapon" in a fresh and distinctive way. They capture and sustain our attention. They do an excellent job communicating the product benefit and we believe they are the best way towards creating an emotional connection with our brand.”

Gillette Puerto Rico asked OpenAd.net creatives to produce ideas to persuade young Hispanic men to switch from disposable razors to their premium Gillette Fusion system.
Their creative lead came as a result of the Gillette Fusion’s first stage pitch won by Indian agency Live 1 Entertainment. Their idea 'She knows the difference' was licensed and a second pitch followed to develop the idea.

Katarina Skoberne, OpenAd's Co-founder and Group Managing Director said: “Creatives from 21 countries entered their ideas to this pitch and we are delighted that once again they produced a potential solution.”
 

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