Jun 25 2007 | Pitches

First Canadian creative wins OpenAd pitch.

OpenAd.net has its first Canadian creative winner – George Walton from Toronto.

George – a former group creative director at Ogilvy & Mather - came first in our recent 'Season’s sales go online’ pitch.

He bagged the 1000 USD first prize for his humorous web and viral ideas telling shoppers about bargains available over the Internet.

The judging panel commented: “This simple idea answered the brief really well. It's implicit that you don't have to go to the store to get the bargains. It’ll make a great campaign.”

For George, now founder of virtual agency Power Advertising, working for Openad.net was a natural step, as most of his work is done online or via email.

He said: "Winning this pitch against a potential field of 8,000 colleagues worldwide is an honour and a thrill for me. I believe this will become the way advertising creative is done. Clients get a lot of variety to choose from. Agencies still contribute in all the other essential areas of the business. And someone like me can contribute ideas worldwide at the touch of a mouse and keyboard."

In addition to his role at Power Advertising, George also teaches for the Institute of Communications and Advertising. Previous jobs have also included creative director at J Walter Thompson, Montreal.



Runners up in the competition were Gertjan Kuijvenhoven from the Netherlands and art director Lina Miranda and copywriter Giles G. Judd Jr. from Atlanta in the USA – proving that North American creatives are really breaking through
on OpenAd.net. Each received 300 USD for their ideas.


The winning and runner up ideas can be viewed in the Gallery, along with all others entries that came in from 15
countries worldwide including Australia, the UK, Chile and Russia.

Arriba ^