May 25 2007 | Pitches

OpenAdTalent Radio pitch finds new winners

Another student from Manchester Metropolitan University, UK has taken first place in the on-going student awards.

Third year Victoria Mower has won the latest pitch in the OpenAdTalent competition that asked students to turn radio into a companion medium.

Her winning idea ‘Get Personal’ earned her a £250 prize and helped to keep Manchester Metropolitan University top of the OpenAdTalent University League board.

George Michaelides, co-founder of Michaelides and Bednash and an OpenAdTalent judge, referred to the winning idea as: "Simple, compelling and made extremely relevant through clever media choice."  

Victoria has entered several OpenAd Talent competitions in the past and is very excited to have won. She said: “I think that OpenAd is a great service especially for young creatives, providing interesting and varied briefs, and the opportunity for recognition within the industry.”

Due to graduate with a BA Hons degree in design and advertising in July, Victoria plans to pursue a career in the advertising industry. Like all of the OpenAdTalent entrants who are about to leave university, she will no longer be able to enter OpenAdTalent pitches, but will of course be able to focus her ideas on OpenAd’s client and generic pitches.

Victoria’s idea can be seen on the OpenAdTalent site at www.openad.net/openadtalent. The winners’ billboard shows the idea in full along with more of the judges’ comments.

The runner-up spot was taken with a group effort from students at Fordham University in the USA. Shayla Persaud, Ronald Allen, Jr. and Jacinth Mendoza, under the supervision of their professor, Dr. Michael Chattalas, received £100 prize for their idea ‘Your City. Your Music.’  
The team are completing a Bachelor of Science in Business Administration (Concentration: Marketing), which includes a Promotional Strategy class and are based in Bronx, New York. They commented: “We were excited to participate in the competition and even more excited to be recognised. This is a great honour and we feel that OpenAd is an excellent outlet for creative expression and was a perfect companion to our Promotional Strategy class.”
 
In third place were Mark Holland from Manchester Metropolitan University, UK; Chloe Slade from Farnham University College for Creative Arts, UK and Tricia Olson from Fordham University, USA.
   
The league board positions are as follows: Manchester Metropolitan, UK in first place and following respectively are UNIACC, Chile; Southampton Solent     UK; Fordham University, USA; Central Saint Martins College of Art and Design; UK and Farnham University College for Creative Arts, UK in joint fifth place; University of Palermo, Argentina and University of Bucherest, Romania.

OpenAd.net members can see – and buy - the students’ entries in our Gallery.

The next OpenAdTalent brief asks students to persuade busy young professionals that a paper based, personal organiser is the best way to organise your life.  The deadline is 15 June 2007, Midnight UK time and it can be seen in currently open pitches now.




 

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