The product
Very impressed. All the responses we had were close to the brief, especially given the fact that respondents would not have worked with us before, so less likely to know what we would and wouldn't expect. A full page in the sports section of a major Sunday tabloid was proof of the appeal of the activity, and means we have received many more times the value we paid in PR terms alone. Would look forward to using this brilliant service again.
Ben Cordle, Marketing Manager, FHM
The Openad process was fantastic for this small fashion retailer. We have limited marketing resources (including budget) and because our market is so dynamic we want everything done at incredible speed. Openad was able to tap into a wonderful stream of creative ideas and we could have run any number of them. In the event we liked one idea so much instead of using it as a standard promotion – which had been our intention – we are going to relaunch the brand with it later this year.
Breffni Walsh, Marketing Director, Etam
We opted for OpenPitch not just because it is a new and an alternative means of getting to a creative solution but mostly due to its added value of acquiring manifold communication solutions in a given time instead of a limited number specific to the classic client-agency pitches. Smart ForFour is anything but a boring model. Having used OpenAd.net as a medium to creative solutions for the campaign we have been in line with the Smart's message "to be different".
Tina Malesic, Head of Smart Sales at AC Intercar, DaimlerChrysler's Slovenian division
